Staying on top of health during pregnancy and postpartum is overwhelming. WINGS unites tracking, real-time iWatch nudges, and community support in one app. The result is a calm, modern brand experience that makes care simple and motherhood less isolating.

Most traders give up because education doesn’t show them progress or milestones to aim for. For this client, I designed the branding and playful learning assets. The result is a modern brand experience that makes finance education a motivating step-by-step journey.

Oppressed nations risk having their literature erased or ignored. In this voluntary Ukrainian project, I reimagined archival materials into a striking, contemporary design. The result is a publication that makes historic literature accessible and urgent for a global audience.

Upmarket dining can feel generic when branding ignores the character of its location. For JOY, I developed a visual identity that connects the dining experience to Madeira’s culture and natural textures. The result is a brand that feels sensory, organic, and unmistakably local.

Brands waste money on theoretical marketing tools that don’t actually work. I turned bad advice into the target — using case studies and blunt critique to expose why generic solutions fail in practice. This brand is built to remind marketers how NOT to market.

Behind Disney World's magic, its workers face poverty wages and homelessness. This campaign subverts fairytales, exposing the reality behind the brand. Through transmedia storytelling, it turns fans into participants and drives the call for corporate accountability.